Pricing

Freight OS pricing. Per seat. No surprises.

HatchOS is software — not a web agency. You pay for seats, you run the brokerage, AI does the rest. Use the calculator to build your exact number.

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15
$
Monthly HatchOS cost
$3,735
$8.33 per seat per day
Annual cost
$44,820
3-year TCO
$134,460
Onboarding fee
$0
Free trial
30 days
TURVO
You save ~$1,265/mo
Turvo enterprise contracts typically run $3,500–$8,000/mo. Source: FreightWaves, Gartner 2026 estimates.

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Starter
Best for: growing brokerages, 5–25 agents
$199 /seat/mo
billed monthly
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  • ✓ Full dispatch lifecycle (tender → invoice)
  • ✓ AI employees: Dash, Mark, Rex, Shield, Knox
  • ✓ Hatch AI Copilot (in-platform assistant)
  • ✓ 3 load board integrations (Truckstop, DAT, 123LB)
  • ✓ Carrier compliance (RMIS, FMCSA, authority/insurance)
  • ✓ Agent commission contracts (splits, settlements)
  • ✓ Financial dashboard (P&L, COGS, vendor payables)
  • ✓ Document center (BOL, rate confirmations, invoices)
  • ✓ Bootcamp training (23 modules, 5 tracks)
  • ✓ Training sandbox (resettable seed data)
  • ✓ Email client (thread-linked, Postmark-powered)
  • ✓ Role-based access (Agent, Dispatcher, Manager, Admin)
Pro
Best for: multi-brand operations, 10–50 agents
$249 /seat/mo
billed monthly
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  • ✓ Everything in Starter, plus:
  • ✓ Multi-brand DBA support (run 2–5 brands)
  • ✓ Advanced report builder (8 report types, CSV/XLSX/PDF, scheduling)
  • ✓ Custom email templates (branded transactional emails)
  • ✓ Carrier scorecard + performance analytics
  • ✓ Lena (CFO Analyst AI employee)
  • ✓ Advanced financial tracking (factor routing, period-close locks)
  • ✗ Website build or hosting
  • ✗ Website maintenance
Enterprise
Best for: established brokerages, 25+ agents
$299 /seat/mo
billed monthly
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  • ✓ Everything in Pro, plus:
  • ✓ God Mode + Super User RBAC (full impersonation + integration management)
  • ✓ Custom integrations (QuickBooks, Turvo, proprietary TMS)
  • ✓ Priority support + dedicated onboarding
  • ✓ Custom data retention policies
  • ✓ SLA guarantee
  • ✗ Website build or hosting
  • ✗ Website maintenance

WHITE-LABEL ADD-ON — $999–$4,999/month per tenant

What white-label means: Your brand inside HatchOS. Not a website.

White-label gives your tenant instance its own identity — your logo, your colors, your domain pointing at your HatchOS app, your email templates, your document headers. When your clients or agents log in, they see YOUR brand.

White-label INCLUDES:

  • ✓ Custom logo + brand colors inside HatchOS
  • ✓ Custom domain for your HatchOS app instance
  • ✓ Custom email templates (branded transactional emails)
  • ✓ Branded documents (BOL headers, rate cons, invoice PDFs)
  • ✓ Dedicated onboarding (we configure your instance, train your admin)
  • ✓ Multi-brand DBA support within your tenant

White-label DOES NOT include:

  • ✗ Building your public marketing website
  • ✗ Hosting your marketing website
  • ✗ Designing your marketing site
  • ✗ Ongoing website maintenance or updates

Need a public marketing website? We provide a downloadable template kit — HTML/CSS branded to your identity. You host it yourself (Vercel and Netlify are free). See the Template Kit landing page →

White-label pricing tiers:

Tier Monthly Fee Best For
Starter White-Label $999/mo Single-brand, 1–15 seats
Growth White-Label $2,499/mo Multi-brand, 15–50 seats
Platform White-Label $4,999/mo Resellers, 50+ seats, priority infra

All tiers include seat pricing on top of the white-label fee.

How we compare
HatchOS vs the legacy TMS market — feature-by-feature, price-by-price.
Feature HatchOS Pro Turvo MercuryGate AscendTMS
Starting price (per seat) $249/mo $3,500–$8,000/mo
enterprise contract		 $2,500–$6,000/mo
enterprise contract		 $1,500–$4,000/mo
AI employees built-in ✓ 7 AI workers ✗ ✗ ✗
Full email client (built-in) ✓ Limited Limited ✗
Commission engine ✓ Multi-agent splits Basic Add-on Basic
Multi-tenant architecture ✓ ✓ ✓ ✗
Carrier compliance & scorecard ✓ ✓ ✓ Limited
3PL warehouse module ✓ White-Label ✓ ✓ ✗
Agent training system ✓ 23 modules ✗ ✗ ✗
Self-serve agent signup ✓ ✗ ✗ ✗
Onboarding fees $0 $15,000+ $15,000+ Varies
Free trial ✓ 30 days ✗ Demo only ✗ Demo only 14 days

* Competitor pricing based on publicly available information, FreightWaves, and Gartner industry estimates as of 2026. Actual quotes may vary.

FAQ

Common questions

What's included in the free trial?
Your 30-day trial gives you full access to the Pro plan — all features, all AI employees, no limits. No credit card required to start. At the end of the trial, choose a plan or downgrade to Starter.
How is per-seat pricing counted?
A seat is any active user who can log in to HatchOS — dispatchers, agents, finance staff. Carrier and customer portal users are free. Admin/owner accounts don't consume a seat.
Can I switch plans later?
Yes. Upgrades take effect immediately. Downgrades take effect at the next billing cycle. No data is lost when changing plans — your shipment history, commissions, and documents are always preserved.
Does the white-label plan include a website?
No. White-label = your branding inside HatchOS. We configure your logo, colors, custom domain, email templates, and documents. We do not build, host, or maintain your public marketing site. If you need a marketing site, use the Template Kit — it's free with white-label, and you host it yourself.
What does "custom domain" mean?
It means dispatch.yourbrokerage.com points at your HatchOS dashboard instead of a generic URL. This is app-level domain mapping — not a website. Your HatchOS instance runs on your domain. Your marketing site is a separate thing you control.
Do you offer website design services?
No. HatchOS is software. We build and maintain the freight OS. We don't do web design, agency work, or marketing site production.
Do you charge for carrier or customer portal users?
No. Carrier portal access and customer portal access are included at no additional cost regardless of how many carriers or customers you onboard.
Is there an onboarding or setup fee?
None. Start your trial, import your data, and begin dispatching. We offer onboarding support at no extra charge — just reach out after signup to schedule a walkthrough.

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