500,000+ freight operators — brokerages, trucking companies, warehousing operators, and shippers managing freight in-house — run on spreadsheets, legacy software, or enterprise tools priced for Fortune 500. HatchOS is the first AI-Native platform built for all of them — white-label ready, deployed in 14 days.
Real numbers. Nothing rounded up. Source: live HatchOS platform database.
Three forces are converging. The window is open now.
In June 2022, Lineage Logistics — the world's largest temperature-controlled REIT — acquired Turvo and redirected it toward Fortune 500 cold-chain clients. SMB freight brokers who built their operations on Turvo are now paying $5,000+/month for a product that no longer serves them. The migration wave is underway.
Source: Lineage Logistics press release, June 2022
The US freight management market is worth $19.68B in 2025, growing at 7.23% CAGR to $30.17B by 2031. The freight broker TMS segment specifically grows at 17.4% CAGR. The remaining 74,000 SMB brokerages — with margins below 15% — cannot afford the $50K+/year enterprise tools.
Sources: Mordor Intelligence, Verified Market Reports, IBISWorld (75,407 total US freight operations)
The digital freight management segment hit $4.9B in 2025 and is accelerating at 16.75% CAGR — more than double the traditional segment. SMB brokers who adopt AI-powered platforms now will compound efficiency advantages while competitors are still manually handling calls. The first platform to own this segment wins the next decade.
Source: Global Market Insights, 2025
Every feature ships to a real production tenant before it goes to anyone else.
Dispatcher, Carrier Analyst, Sales Rep, Compliance Officer, CFO Assistant, Marketing Manager, Customer Success — running autonomously, not just chatbots on top of a TMS.
Custom domain, branded UI, header and sidebar customization. HTG runs HatchOS as their own platform — their customers never see "HatchOS."
Financial separation at the DB level. Each brokerage gets isolated data, isolated AI employees, isolated brand identity — no cross-contamination risk.
Complete Turvo data import. We proved it with HTG. Not a marketing claim — a documented case study with a timestamped go-live on record.
Nightly automated sync of loads, carriers, customers. Real-time platform data without manual entry — the kind of operational toil that eats broker margins.
Live KPI dashboard, executive-only view, manual trigger controls — built for the broker-owner who runs the business, not just the agent who works loads.
HTG Freight ran spreadsheets and Turvo. Then they moved to HatchOS in 14 days.
| Revenue Stream | Price | Notes |
|---|---|---|
| Per-Seat SaaS | $199–$299 / seat / month | Core TMS + AI employees included |
| White-Label Platform | $999–$4,999 / month | Custom domain, full brand, dedicated tenant |
| Premium Modules | TBD | Carrier Scorecard, QuickBooks sync, advanced analytics |
| Annual Plans | 15–20% discount | Upfront cash, improved retention |
Sales-driven direct outreach. Founder-led. No paid acquisition yet.
24+ month avg. contract. TMS is operational infrastructure — switching cost is high once live.
$199/seat × 5 users minimum = $995/mo per SMB customer.
Beta program live. Application pipeline with qualification auto-badges based on brokerage size and Turvo usage signal. D0/D2/D5 nurture sequence active. Targeting brokers actively evaluating Turvo alternatives.
Cold cohort #1 active. 30 freight operators in outreach. 3-touch + 5-touch Turvo sunset sequences. Targeting brokers spending $3K+/month on legacy TMS approaching contract renewal.
Partners program live. Tier structure with referral fees and co-branded materials. Strategic partners get priority onboarding support. Reseller tier available for agencies and freight consultants.
The Turvo-to-HatchOS migration window is most acute in 2026. Brokers who renewed Turvo contracts in 2023–2024 are approaching renewal decisions now. We are in market with a purpose-built alternative at the exact moment they are evaluating — not after.
RL Jarrett built HatchOS from inside the freight industry — not as a tech outsider trying to disrupt it. He understands the operational reality of running a brokerage: the chaos of load management, the fragility of carrier relationships, the pressure on margins, and the complete mismatch between what enterprise TMS vendors sell and what SMB brokers actually need.
HatchOS exists because RL saw the opportunity firsthand — working with HTG Freight, understanding their Turvo dependency, and recognizing that 74,000 other brokerages face the same constraints. He built the platform with HTG as customer #1, proving the model before pitching it.
Next 90 days of committed work. Full roadmap →
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For qualified investors. Serious inquiries only — we'll respond within 24 hours.
rl@hatchos.comSeed round. Target close Summer 2026. Stage comparables: $1.2M–$3.2M. Use-of-funds: sales team, go-to-market acceleration, enterprise integrations.
Pre-product stage only, no logistics vertical interest, or need revenue guarantee at seed. We are pre-Series A with a working product and first paying customer.
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