May 2026
Beta program is now open for applications
HatchOS Beta is accepting applications from brokerages ready to move off legacy TMS. Beta members get 12-month pricing locked from acceptance, dedicated white-glove onboarding, and a direct line to the product team.
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## Beta Program Is Now Open
HatchOS Beta is accepting applications from brokerages ready to move off legacy TMS platforms like Turvo, MercuryGate, or AscendTMS.
What Beta members get:
- 12-month price lock — your rate at acceptance is your rate for the first 12 months
- White-glove onboarding — dedicated setup session, data migration, first-run configuration
- Direct product access — private channel with the engineering team; your feedback ships, not into a backlog
- 48-hour review — applications reviewed within 48 business hours
[Apply at /beta](/beta)
ROI Calculator — self-serve savings estimate with PDF report
Prospects can now calculate their ROI at /tools/roi-calculator without talking to sales. Five inputs, live chart showing monthly/annual/3-yr savings vs. current TMS cost, and a 2-page branded PDF report emailed on submit.
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The calculator uses TMS-specific benchmarks to estimate time savings, error reduction, and carrier rate improvements. High-value leads (≥10 seats or white-label interest) trigger an immediate God Mode alert.
Admin dashboard: /admin/roi-calculator (stats tiles, by-TMS breakdown, conversion-to-demo rate, CSV export).
AI Employee interactive demos: 7 split-pane walkthroughs
Each AI employee (Hatch, Dash, Mark, Lena, Rex, Shield, Knox) has a public demo at /ai-employees/{name}/demo. Split-pane layout shows chat on the left and a live mock HatchOS screen on the right. 7–8 scripted steps with "Why this matters" tooltips.
AI Readiness Audit: interactive 12-question scorecard with PDF
Free tool at /tools/ai-audit scores freight brokerages across 8 operational dimensions. Generates a 2-page branded PDF, auto-emails results, and enrolls respondents in a 4-touch nurture sequence.
Partner program: reseller and referral tiers
Formal partner program at /partners with Referral, Reseller, and Strategic tiers. 11-field application form with auto-reply and inline approve/screen/reject from God Mode. Active partner dashboard with commission tracking.
Integrations catalog: 32 integrations with roadmap voting
Public catalog at /integrations lists 32 integrations across 9 categories. Six are live (DAT, Truckstop, QuickBooks, FMCSA SAFER, Postmark, M365). Roadmap integrations support email-gated upvoting. Most Requested top-5 auto-highlights.
Book-a-demo scheduler: self-serve demo booking with lead nurture
Prospects pick a slot, fill in context, and get a calendar invite. No back-and-forth emails. Unbooked leads automatically enter a 3-touch nurture sequence.
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What shipped: /book-demo — public 3-step scheduler (contact → slot picker → confirm). HMAC-signed prefill links from marketing emails so prospects don't re-enter their info. Unbooked leads get a +24h, +72h, and +7-day follow-up sequence. Booked leads are suppressed from nurture immediately.
God Mode admin: /admin/leads funnel dashboard with source breakdown and nurture stats.
Status page live — public uptime monitoring at /status
Six platform components monitored every 60 seconds: web app, database, background jobs, email delivery, file storage, and auth. Public at /status with sparklines, 90-day uptime %, auto-refresh, and email subscribe.
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Each component shows current status (green/amber/red), latency, a 90-day uptime sparkline, and a running incident feed. Operators manage incidents from /admin/status.
Machine-readable: GET /status.json. Email subscribers get incident notifications and resolution updates.
April 2026
Blog: content publishing for freight ops insights
Public blog at /blog with category filtering, RSS feed, and Article schema markup. First posts cover freight broker automation, carrier vetting, and factoring ROI.
Comparison pages: HatchOS vs Turvo, MercuryGate, AscendTMS
Three SSR comparison pages at /vs/turvo, /vs/mercurygate, and /vs/ascendtms. Each has a 24-row feature table, pricing block at 15 seats, FAQ accordion, and JSON-LD structured data. All three are indexed at 0.9 sitemap priority.
Pricing page live — see our Starter, Growth & Scale plans
The public pricing page is live at /pricing. Three tiers (Starter $199 / Growth $249 / Scale $299/seat/mo), white-label add-ons, annual toggle, and a self-serve ROI calculator CTA. Annual discount calculator shows real savings.
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Pricing was the last blocker for self-serve signups. Starter is ideal for solo operators; Growth unlocks analytics and commission automation; Scale is for multi-office operations with advanced reporting.
Annual pricing: 2 months free on any tier.
Pricing calculator: self-serve ROI estimates with PDF delivery
Prospects can now get a personalized ROI report without talking to sales first. Enter seat count, shipment volume, and current TMS — get a 3-page branded PDF in their inbox within 60 seconds.
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Why it works: Freight brokers are skeptical of software promises. Showing a dollar figure tied to their actual volume is more credible than a generic ROI claim.
What shipped: Inline form on /pricing, 3-page PDFKit report with platform-specific projections, Polsia email delivery, and operator alert for high-value leads.
Deep-link: /pricing.
Custom domains: run HatchOS at your own URL
Point your company's domain at HatchOS. hatchwaytrade.net is live. Your tenants can bring their own hostnames — full CNAME provisioning, SSL, and automatic state machine.
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The workflow: Add your domain in Settings → Custom Domains. Point your CNAME. HatchOS verifies DNS, provisions SSL via Render, and activates your domain — all automatically, with email alerts at each step.
What shipped: Full state machine (pending_dns → dns_verified → provisioning → active), a CNAME/TXT copy UI, Recheck DNS button (60s cooldown), and God Mode panel showing all domains by status.
Deep-link: /admin/domains.
March 2026
Bootcamp: in-app training for new dispatchers
New hires get a structured learning path instead of "just watch someone for a week." Modules cover dispatch workflow, carrier relations, and compliance basics — with a sandbox to practice on real-looking data.
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Why it matters: Onboarding time is a direct cost. The longer a new dispatcher takes to become productive, the more senior time gets burned on oversight.
What shipped: Training modules with progress tracking, a knowledge quiz at the end of each module, and a per-tenant sandbox that mirrors production data without touching live records.
Deep-link: /training.
February 2026
AI Employees: autonomous agents for dispatch, CRM, and compliance
Meet your new team members — they work nights, weekends, and never call in sick. Six AI employees now handle carrier compliance, rate monitoring, CRM follow-ups, and more.
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The problem with freight ops: High-volume tasks like carrier cert expiry checks, load board monitoring, and account follow-up drain human bandwidth without generating margin.
What shipped: Six AI employees (Dash, Mark, Lena, Shield, Rex, Knox) each own a specific domain. They run on a schedule, surface findings to your dashboard, and hand off exceptions to your human team.
Deep-link: /ai-employees.
Document Center: centralized PDF storage and templates
Stop hunting email attachments. Every BOL, rate confirmation, and carrier packet now lives in one place — searchable, versioned, and downloadable in seconds.
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Before: Dispatchers emailed PDFs back and forth, versions got lost, carriers asked for documents that already existed somewhere in an inbox thread.
After: The Document Center gives every shipment a permanent document drawer. Drag-and-drop upload, template generation (BOL, rate con), and full audit history of who touched what and when.
Deep-link: /documents.
Want to see it live?
HatchOS is built for freight operations that want to move faster than their competitors.
See it live → Book a Demo